I read 15 blog posts on avoiding Gmail’s promotion tab so you don’t have to.
Here’s what I found…
1. Avoid trigger words like “free,” “sale,” “discount” etc.
2. Use fewer links in your emails.
3. Encourage subscribers to add you to their contacts.
4. Limit the use of images in your promotional emails.
5. Write engaging emails to improve open rates and avoid spam complaints.
6. Avoid long gaps without sending any emails to your subscribers.
7. Test your emails before sending to ensure they land in the primary inbox.
8. Personalize your emails using the “variables” feature.
9. Keep emails short and concise.
10. Use minimal formatting and avoid fancy graphics to avoid being categorized as promotions by Gmail.
11. Combine as many of the above-mentioned tips as possible.
So let’s recap…
- Avoid trigger words
- Use fewer links
- Encourage adding contact
- Limit promotional images
- Write engaging emails
- Avoid long gaps
- Test emails before sending
- Personalize with variables
- Keep emails concise
- Use minimal formatting
- Combine these tips
What else do you want to know?
Drop it in the comments.