11 Ways To Avoid Gmail’s Promotions Tab⁣⁣

⁣⁣I read 15 blog posts on avoiding Gmail’s promotion tab so you don’t have to.⁣⁣

⁣⁣Here’s what I found…⁣⁣

⁣⁣1. Avoid trigger words like “free,” “sale,” “discount” etc.⁣⁣

⁣⁣2. Use fewer links in your emails.⁣⁣

⁣⁣3. Encourage subscribers to add you to their contacts.⁣⁣

⁣⁣4. Limit the use of images in your promotional emails.⁣⁣

⁣⁣5. Write engaging emails to improve open rates and avoid spam complaints.⁣⁣

⁣⁣6. Avoid long gaps without sending any emails to your subscribers.⁣⁣

⁣⁣7. Test your emails before sending to ensure they land in the primary inbox.⁣⁣

⁣⁣8. Personalize your emails using the “variables” feature.⁣⁣

⁣⁣9. Keep emails short and concise.⁣⁣

⁣⁣10. Use minimal formatting and avoid fancy graphics to avoid being categorized as promotions by Gmail.⁣⁣

⁣⁣11. Combine as many of the above-mentioned tips as possible. ⁣⁣

⁣⁣So let’s recap…⁣⁣

  • ⁣⁣Avoid trigger words⁣⁣
  • Use fewer links⁣⁣
  • Encourage adding contact⁣⁣
  • Limit promotional images⁣⁣
  • Write engaging emails⁣⁣
  • Avoid long gaps⁣⁣
  • Test emails before sending⁣⁣
  • Personalize with variables⁣⁣
  • Keep emails concise⁣⁣
  • Use minimal formatting⁣⁣
  • Combine these tips⁣

What else do you want to know?⁣⁣

Drop it in the comments. ⁣

Derek Coleman B2B newsletter copywriter for SaaS companies

About the author

Derek Coleman is an AWAI-verified direct response B2B copywriter, email marketer, and author of 3 books.

He specializes in helping B2B SaaS companies get more leads, sales, and conversions from their email list. Derek has served 160+ happy clients as a freelance copywriter for hire!

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