Timely Special Report For Companies Looking To Hire The Right Copywriter With Confidence & Certainty
Due to the rising cost of inflation (9.1%), gas prices, and advertising costs many companies are looking to slim down and reduce costs.
But of course, many companies achieved their break-out success during economic downturns like the one we’re heading into. Companies like Airbnb, Netflix, and Disney made a name for themselves during a recession.
A little resilience and marketing magic were all it took.
So, whether you’re looking to slim down to rapidly expand during the upcoming recession you need to know who to keep in your corner.
It all starts with your marketing department. No matter what you sell or who you sell it to — you need to send the right message, to the right people, at the right time.
So I created this to be a helpful guide when trying to separate the good from the bad.
1.) What does the copywriter’s research process look like?
Research is the backbone of excellent copy that converts. It should be the first thing every writer does before putting a single word on a page.
That being said, every copywriter should have a research process. More importantly, the copywriter should be able to walk you through their research process.
The writer’s answer will prove to you that they actually have a process AND that they follow it each time they get a new project.
This is not a common question copywriter’s often hear so be patient as they explain. Ask clarifying questions if you need to. By the end of your talk, the research process should make sense.
|Note: About 80% of copywriting is written for you by doing research and knowing your audience.|
2.) Does the freelancer write copy every day?
Aside from doing research the second most important thing a copywriter does is writing.
“Copywriting is a language that — like any other language — must be spoken every single day.”Kyle Milligan, Copy Chief
Not only is this just good practice but it’s also important to get a gauge of the volume of copy they can handle.
If you’re looking for someone to churn out 2,000 words a day and you’re interviewing a copywriter who only writes one 100-word social media post a day…
Might not be the best fit.
|Note: About 20% of copywriting is tying the research, audience, company brand, guru, and product all together.|
3.) Does the Copywriter have copyediting skills?
Copyediting is done by checking the copy for tonal consistency, and accuracy, and making sure the purpose of the message will be received by your readers.
Copywriters who are also copyeditors will alleviate your need for a copyeditor if you do not have one in-house.
That said copyediting is such a vital step before your proofreader gives the copy a final pass before it’s published. So it’s important to know.
|Note: This is where the copy transforms from timid Clark Kent to world-busting Superman|
4.) Are you looking for a copywriter or an investor?
There are very few good copywriters out there, but even fewer that will go the extra mile and treat your business like their own investment.
Few copywriters take on projects as someone with personal stakes in the company. Even fewer people actually truly care about your company’s future.
You want to find a writer who tackles each project like it’s the most important project of their life. No matter how big or small the project is and no matter how much it pays.
5.) How does the copywriter handle feedback?
This one is self-explanatory but still worth mentioning. Some copywriters are total DIVAS who think the world should kneel to kiss their Converse sneakers.
While it’s natural to be confident after producing good results with your copy — some egotistical writers take this to a whole other level.
Be sure to check for any signs of an ego trip during your discovery session with a new freelance copywriter.
6.) How many drafts does the copywriter write before sending the finished copy to you?
When working with a freelance copywriter chances who’s never written for your company before — chances are whatever they write for you, won’t be 100% ready to go.
The best copywriters in the world will write several revisions before they send anything to their clients.
You want someone who exhibits this level of passion for their craft. Keep them busy with writing projects or bring them in-house if you can.
7.) Has the writer written for your niche or similar industries?
No need to stress how important this is, you already know. However, I do have some sage advice that might help you avoid picking the wrong writer.
Samples can be very misleading.
Typically a copywriter will show you a sample of work that’s already been published. Meaning the sample likely had 1-4 revision rounds through a copyeditor, a copy chief, a professional proofreader, and the legal department before it went out.
So when you start working with a writer the quality you expect and the quality you get may differ.
To avoid being underwhelmed instead of asking for samples, ask if the copywriter will write a fresh 100- 200 word sample just for you.
8.) What else do you need to know?
Of course, this is not an exhaustive list. There are plenty of other things you must take into consideration when choosing which freelance copywriter you work with or hire.
A few questions include:
- What type of copy or content do you need?
- Does this fit into your budget?
- Does the writer have all the right skills?
- Will the writer have references?
- Can he or she be helpful with marketing strategy?
- Do they read marketing books?
- How accessible is the copywriter?
The list goes on and on.
There are many ways to gauge a person’s expertise and that’s why I created this special report in the first place. Right now most companies cannot afford to make a mistake when choosing which writers they work with.
“A good copywriter costs you money, a bad copywriter costs you more than money.”Lukas Resheske, Copywriter
Hopefully, after reading this guide you feel a lot more confident in your ability to pick the best freelancer for your next copywriting project or full-time hire.