If you’re an online coach who wants to get high-paying clients without spamming people on Facebook groups, you need to read this.
I’ll never forget it.
Erica and I just moved into a new house.
A beautiful half acre ranch style 3 bedroom house in the city of Rockford.
We were so happy.
We were so foolish.
A much bigger house meant a much bigger headache when it comes to cleaning.
And an even bigger headache when it came to lawn care.
When the grass started to rise that summer, Erica looked to me to handle it.
She wanted to see her man go out there and cut the grass under in the humid sticky Illinois weather while she sipped on a Lipton iced tea.
I’d never cut grass before.
But I thought “how hard could it be?”
So I throw on my old basketball shorts and a tank top and started learning how to mow.
It was a struggle.
The heat beamed down on my potato sack body as I pushed the lawnmower up and down the hills.
The lawnmower ran out of gas twice and I ran out of breath more times than I could count.
My body was drenched like I’d been dunked in a pool with my clothes on.
After 3.5 hellish hours of cutting grass, here’s what I learned.
I suck at cutting grass.
It’s definitely not a passion of mine.
My time was better spent elsewhere.
After wasting 3.5 hours on lawn care I thought about 50 better ways I could spend my time.
Saving money is a waste of time.
There’s a guy in my neighborhood that cuts grass with his ride-on lawnmower for $120 a month.
If I paid him to cut my grass it would look professional, yes, but more importantly.
It would free my time to focus on PPA.
Profit Producing Activities.
Having to mow the grass pushed me to triple my income so I could pay people to handle inconveniences in my life.
Then I reinvest that new free time into growing my business.
That being said most coaches I know love to change lives but hate selling, and often don’t have a step-by-step game plan to attract new clients.
If that sounds familiar – I suggest you DM me the word “Me”.
Every moment you spend writing content that doesn’t work, or guessing what to post is a second you could be changing someone’s life.
It’s another precious second you can never get back.