Portfolio

WORKED WITH

Topics I write about include:

Email Service Providers

Examples: Active Campaign, Mailerlite, Mail Chimp

Project Management

Examples: Trello, Monday, Ora

Customer relationship management

Examples: Salesforce, Hubspot, Streak

Cold Email Software

Examples: Mailshake, Sales.Rocks, Lemlist

Social Media Management

Examples: Hootsuite, Taplio, Publer

Let’s work together!

SaaS Copywriting Portfolio

Cargologik

Before: Cargologik wanted to diversify its lead flow. They were looking for a channel that could produce predictable, measurable results and never considered LinkedIn.

Solution: LinkedIn direct message campaign

After: Generated 117 C-suite leads in 90 days!

Yahyn

Before: Yahyn was looking for private investors to back their wine merchant platform (think wine meets Shopify) but didn’t know where to start.

Solution: LinkedIn direct message campaign

Result: Generated 138 investor leads in 90 days!

Brew POS

Problem: Brew POS tried over 48 marketing agencies with no real results because “selling POS is hard.” So they tried cold email campaigns, but only generated 2 leads per month on average.

Solution: Wrote them a 4 message campaign.

Result: Generated 149 warm leads in 112 days!

Zenkit (Web Copy)

Before:

Lengthy sentences – Makes copy hard to skim
8th grade reading level – B2B companies should aim for 7th grade or lower
Company-focused – Should focus on the reader and what’s in it for them

After:

Punchy sentences – Impactful and
4th grade reading level – Makes the copy easy to read quickly
Reader focused – Presents benefits to the reader

CleverReach (Web Copy)

Before:

Lengthy sentences – Makes copy hard to skim
12th-grade reading level – B2B companies should aim for 7th-grade or lower
Feature focused – Copy should focus on how the features benefit the reader

After

Punchy sentences – Impactful & easy to skim
6th grade reading level – Makes the copy easy to read quickly
Reader focused – Highlights the speed & ease of use benefit the prospects will enjoy.

Let’s Work Together!

“Impressive! Derek, I am the son of a great ad man and have owned my own agency for 40 years. You’ve got great talent. I like your style.”
— Bart Young, CEO of Young Company

“Because of Derek, now clients are not only purchasing stuff they left in their shopping cart for our info products, but they’re also booking calls on our calendar.” (WATCH VIDEO)
— Rahul Alim, Founder of Custom Creatives