Before: Cargologik wanted to diversify its lead flow. They were looking for a channel that could produce predictable, measurable results and never considered LinkedIn.
Problem: Brew POS tried over 48 marketing agencies with no real results because “selling POS is hard.” So they tried cold email campaigns, but only generated 2 leads per month on average.
Solution: Wrote them a 4 message campaign.
Result: Generated 149 warm leads in 112 days!
Zenkit (Web Copy)
Before:
Lengthy sentences – Makes copy hard to skim
8th grade reading level – B2B companies should aim for 7th grade or lower
Company-focused – Should focus on the reader and what’s in it for them
After:
Punchy sentences – Impactful and
4th grade reading level – Makes the copy easy to read quickly
“Impressive! Derek, I am the son of a great ad man and have owned my own agency for 40 years. You’ve got great talent. I like your style.”
— Bart Young, CEO of Young Company
“Because of Derek, now clients are not only purchasing stuff they left in their shopping cart for our info products, but they’re also booking calls on our calendar.” (WATCH VIDEO)