Stop Filming Short-Form Videos Like Alex Hormozi

If you want to get high-paying clients using video content, then this will be the most important thing you ever read. You have to stop filming short-form videos like Alex Hormozi.

It’s hurting your bottom line more than you think. I know this may come as a shock to you but it actually pushes clients away as opposed to attracting them to you.

Who is Alex Hormozi?

Alex Hormozi is the guy who popularized these short-form videos you’ve seen on TikTok. You know, the videos with the bold colored captions. Because people see Alex, they see his success, and they see his short-form videos.

So it makes sense to copy him, right?

It’s a bit more nuanced than that I’m afraid. If you’ve filmed or ever thought about filming an Alex Hormozi-style video I’m sorry to say – you’re focusing on the wrong thing.

Think of the 80/20 principle.

What Separates Alex Hermozi From Everyone Else?

The thing that’s getting Alex Hormozi most of his results is his depth of knowledge in his field. The guy’s an expert.

He learned from the best people in the world. Spent millions of dollars on coaching. He has mastered the fundamentals which come way before the icing on the cake.

The icing on the cake being the other 20%.

In Alex’s case, it’s shooting world-class, high production video shorts.

If you only take away one thing from the article – let it be this. Short videos are not going to be the thing that takes you from 6-figures to 7-figures or from 7-figures to 8-figures.

What will take you to the next level is your offer, marketing, and sales. When I say marketing I’m talking about fundamental marketing principles.

Like how to create a title, how to make a hook, how to do a call to action, and how to write effective video scripts. Actually giving value and not surface-level value.

Why You Shouldn’t Copy Alex Hermozi’s Video Captions.

If you want to leave your audience with the feeling that you’re a true professional, an expert in your field. You can’t accomplish this while riding the tailcoat of trending social media influencers, like Alex Hermozi.

When it comes to making video content, most people are focused on the wrong things because it’s all they see. All they see are professionally shot short-form videos with a few flashy captions.

Instead of mastering the core marketing fundamentals. Learn what it takes to drive traffic, wow an audience, motivate people to take action, and close more deals.

These are the best activities when it comes to moving the needle in your business.

How do I know?

Because I created a successful freelance copywriting business during the 2020 covid-19 shutdown. And I did it with no income, no network & no writing experience.

Click here to find out how.